The announcement
Displaywith intent
On 1 February 2026, Illuminate introduced Intelligent Overlays: live sponsorship displays designed to appear when the moment fits.
The workflow connects brand matching, moderation, context detection, and live delivery.
How it works
From approved campaign tolive moment
01
Moderate
Approve the campaign, creative, and delivery rules.
02
Detect
Recognise the phrase or context that makes the placement relevant.
03
Display
Place the overlay inside the live stream without a cutaway.
Why it matters
Relevancewithout interruption
A live placement should support the content, not stop it. Intentional delivery gives brands a clearer moment while the creator keeps the stream moving.
Watch the original announcement on X.