Illuminate BetaIlluminate
Intent-based advertising for brands

Create the campaign.
Illuminate finds the moment.

A first-of-its-kind system that lets brands target intent-driven live moments at scale. No manual integration. No one-off coordination with creators. Just launch your campaign and let the platform deliver overlays exactly when the context is right.

No manual integration
Audio Detection
Moment-matched delivery
Platform-scale distribution
Non-interruptive ads
Plan a campaign
Campaign setup
Energy Brand – Ranked Push
Active
Goal
Reach high-intent gaming moments
Targeting
Competitive FPS / ranked streams
Creative
15s overlay + CTA
Boost
5×
Audio Detection
Enabled
Budget
$8,000
Intent engine
Detecting high-relevance live moments
Scanning
Signal picked up
“We need more energy for this grind.”
Match confidence
91% – campaign aligned
Live stream delivery
Overlay appears at the right moment
In-stream
Streamer live
Matched overlay
Energy Brand now on screen
15 seconds
Delivered because the live context matched campaign intent.
Why it matters

This is not just ad placement.
It is live intent delivery.

Most systems decide where ads should run. Illuminate decides when they should appear — inside the live moment, when relevance is strongest.

Intent

Match the moment

1:1

The platform reacts to live context instead of relying only on static audience buckets.

Scale

Launch once

∞

Create one campaign and let the platform distribute across eligible stream inventory.

Ops

Less manual work

-100%

No hand-holding with individual creators just to get placements live.

Experience

Keep the stream flowing

+100%

Your ad appears natively in-stream instead of interrupting the viewer experience.

Old way vs new way

Stop buying manual sponsorship workflows.

Traditional

Traditional campaign flow

Manually find and negotiate with creators
Coordinate each placement one by one
Weak timing control once the stream is live
Hard to scale across many live channels
Illuminate

Illuminate campaign flow

Create one campaign inside the platform
Illuminate handles targeting and timing logic
Placements trigger when live intent aligns
Scale across streamers without manual integration
Examples

What intent-driven moments actually look like.

The value clicks faster when brands can picture real live situations.

Energy

Clutch ranked grind

Signal
Streamer says: "We need energy for this next game."
Delivery
Energy campaign overlay appears during peak attention.
Gaming gear

Audio / setup discussion

Signal
Streamer talks about footsteps, aim, latency, or headset quality.
Delivery
Peripheral brand is shown when the product category is already top of mind.
Food delivery

Late-night hunger moment

Signal
Streamer says: "I'm starving after this match."
Delivery
Relevant food offer appears without breaking the stream flow.
How it works

From campaign creation to live delivery.

01

Create your campaign

Define your creative, targeting, budget, duration, and frequency settings from one place.

02

Illuminate detects intent

Audio and contextual signals identify moments where your campaign is most relevant.

03

The overlay appears live

Your ad is delivered in-stream when the moment is right — without manual coordination.

Quick planner

Set displays, seconds, and adjust Display Boost. Turn on Audio Detection to target context-aware, intent-matched moments automatically.

5×
Display Boost
Projected brand cost
$1,800

= displays × seconds × effective CPS

Total seconds purchased: 2,400s

Projected CPM
$0.36

brand cost ÷ (views ÷ 1,000)

What you are buying

Not just impressions. You are buying time on screen during moments where the live context aligns with campaign intent.

Only pay for the right time on screen

Buy live intent, not just inventory.

Illuminate gives brands a scalable way to target context-rich live moments with native delivery and less manual work.