The first cohort
Four creators,one live experiment
In October 2024, Bucke, Cented, Pilat, and Rezon joined Illuminate's first creator rollout.
The original experiment allowed their audiences to compete for on-stream advertising access through donations.
What changed
The experimentbecame infrastructure
The first rollout tested whether advertising could enter a live stream without replacing the content.
Today, Illuminate uses moderated brand campaigns, creator matching, context detection, and measured delivery instead of open advertising bids.