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Creator Story2 min read

The First IlluminateCreator Network

Bucke, Cented, Pilat, and Rezon formed Illuminate’s first live creator rollout in October 2024.

By Illuminate Team

Bucke was one of four creators in Illuminate’s first live rollout.

The first cohort

Four creators,one live experiment

In October 2024, Bucke, Cented, Pilat, and Rezon joined Illuminate's first creator rollout.

The original experiment allowed their audiences to compete for on-stream advertising access through donations.

What changed

The experimentbecame infrastructure

The first rollout tested whether advertising could enter a live stream without replacing the content.

Today, Illuminate uses moderated brand campaigns, creator matching, context detection, and measured delivery instead of open advertising bids.

Keep exploring

The First Illuminate Creator Network | Illuminate