The announcement
Abetter live sponsorshipexperience
Illuminate V2 was announced on 10 October 2025 with a simple direction: sponsorships should not interrupt the content.
The release focused on transparent revenue and a better experience for creators, brands, and viewers.
Creators
Monetize while the stream keeps moving.
Brands
Enter live content without taking it over.
Viewers
Stay with the moment instead of a cutaway.
The evolution
From V2 tointelligent delivery
V2 established the product direction. CampaignMatch Autopilot, SponsorMatch, and context detection now turn that direction into one campaign workflow.
Watch the original V2 announcement on X.